Environmental Communication


This field of work has a long tradition at the chair. Political processes, administrative actions, conflicts etc. can be understood as a form of communication. The basis for these scientific analyses are usually communication science theories. The basic conviction is that all information is perceived only selectively and thus, in addition to the messages, the previous knowledge and values of the recipients must be taken into account.

The work is therefore divided into research projects that primarily describe the environmental perception of the population or specific target or contact groups, and projects that explicitly design or evaluate communication strategies.


Selective perception


Staff Members


Environmental Perception

Development and evaluation of communicational strategies